About

Who We Are

Based in Edmonton, Alberta, the Idea Factory has produced over 185 hours of nationally aired television programming as well as hundreds of corporate and commercial productions since its inception in 1992. Some of the television documentaries created have aired nationally on CBC, Global, Newsworld, Discovery Channel, CTV, WTN, and HGTV to name a few. Founded on the principle of creating television that makes a difference, the company has adopted this principle into its corporate production division in creating communications that make a difference …to business.

Our award winning corporate experience has taken us from the oil patch to the health care industry to virtually everywhere in-between, and our list of clients is extensive. We have worked for organizations such as Capital Health, Shell, Workers Compensation Board, PTI International, RONA as well as numerous educational institutes, government agencies and departments.

The Idea Factory’s capabilities and facilities allow for in-house fulfillment of all production requirements: award winning writing, directing, producing and editing. Our in-house high-definition production camera & crew allows for flexible scheduling, and our 3 Avid suites ensures quick turnaround and efficient delivery of your video project. Additionally, the Idea Factory has relationships with tier one computer animators, graphic artists, and computer simulation designers.


 

Why Idea Factory?

It’s not just about pretty pictures; an effective video production is about communication and ensuring we use the medium to reach your audience in the most appropriate way. We believe the scripting phase (like a blueprint) is the most important phase of the project and we ensure the research for that script is thorough and comprehensive. It is only through an excellent script that an excellent video will come about.

We follow that commitment of excellence throughout our entire production process, and are committed to ensuring that you and your colleagues understand the process. We value an open, collaborative communication structure that ensures your vision is clearly understood and carried to all members of the production crew.

Our production crew is just that, a crew. A professional Project Manager, Producer/Writer, Director, DOP/Cameraman and Editor. Each bringing their years of specialized experience and individual skills to the project, and which a 1 or 2 person crew cannot duplicate. For on-camera and narration talent we also hire professionally trained actors.

We believe that a video project is a considerable investment so we consider the shelf life of your video, and look to design a program that will see a healthy return on that investment. We want your video to be of value in the years to come, so we also guarantee our budgets. The budgeted figures will always be our invoice figures unless you change the parameters or requirements.

If you’re new to video production, don’t worry. We’ll be happy to talk to you about your needs, at no obligation. If you’re an old hand with video, we think you’ll appreciate our experience and professionalism. Contact us today!


 

Meet the Team


 


Idea Factory