Northern Crane TV Commercial

Northern Crane approached the Idea Factory to produce a 30 second video ad promoting their sponsorship participation in the 2013 LPGA golf tournament. Due to the tournament`s playback restrictions, the ad was to be produced without sound. Treated video footage, animated graphics and text were used to showcase the skills and capabilities of Northern Crane. The video was so well received that a music track was added, and the video used in other marketing presentations.