The Idea Factory!

Man at open hotel door showing Oilers crowd behind it
Service Overview

We have the years of experience and the imagination to help transform your ideas in videos that can be seen by millions of people. Whether you come in with a marketing plan or just an idea, we are excited to collaborate with you to produce a professional, original, and a high-quality commercial.

Interview from Shelby Canada
Work Process:

Meeting: Talk is free! Come to our office, send us an email, or give us a call and tell us what you’re looking for. Some questions we might ask include:

  • Your Message: What do you want to say?
  • Your Audience: Who are you saying it to?
  • Your Objective: What do you hope to achieve?

Creative: The creative process begins with the first meeting and continues throughout the whole project. We will discuss initial ideas, from both sides and various creative approaches and treatments, all while ensuring the video will connect with your audience and match your branding guidelines.


Budget: Once we have these foundations, we will be able to provide you with a budget for the project. We are more than happy to work within any budgetary restraints and still provide our clients with a high end product that does not compromise on quality. 

Pre-Production: With an approved budget, we can get to work preparing to bring your idea to life. Pre-production can be a short or length process, depending on your needs but it is crucial in ensuring the best possible final product is delivered.

Scripting, hiring actors, scouting locations, determining interview questions, storyboarding, and the look and feel of graphics are just some examples of details we will work on during this time.

Production: The moment you have been waiting for! Our crew will come with all the camera, lighting, sound, and other necessary gear for the shoot. The production may take place over one day, one location, multiple days, or multiple locations, depending on your unique needs.

Post-Production: Once all the footage has been captured, it is brought into one of our editing suites and an editor will begin to assemble the footage in collaboration with the producer/director. In addition to the footage, the editor will also add graphics, music, and any other relevant effects.

All of these elements together make for a 1st Edit which is then sent to the client. The client will make notes and give feedback on this edit. We will collect all the feedback and get to work on creating a Final Edit that can be delivered to the client.

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